Sales promotions and channel coordination
نویسندگان
چکیده
منابع مشابه
Sales Promotions on the Internet
We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and trading of coupons by customers, and fraudulent use of manufacturer's coupons by ...
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Achannel rebate is a payment from a manufacturer to a retailer based on retailer sales to end consumers. Two common forms of channel rebates are linear rebates, in which the rebate is paid for each unit sold, and target rebates, in which the rebate is paid for each unit sold beyond a specified target level. When demand is not influenced by sales effort, a properly designed target rebate achieve...
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Can location-based mobile promotion (LMP) trigger contemporaneous and delayed sales purchases? As mobile technologies can reach users anywhere and anytime, LMP becomes a promising new channel. We unravel the dynamic sales impact of LMP, on the basis of a randomized field experiment with 22,000 mobile users sponsored by one of the largest mobile service providers in the world. Our identification...
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In this paper, I investigate the outcome of a price competition between two firms, each producing two complementary products. Specifically, I study each firm’s decision to coordinate price promotions of its products. Consumers are divided into loyals, who purchase both products from their preferred firm, and heterogeneous switchers, who can mix and match between four possible bundles. The switc...
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This paper deals with sales forecasting in retail stores of large distribution. For several years statistical methods such as ARIMA and Exponential Smoothing have been used to this aim. However the statistical methods could fail if high irregularity of sales are present, as happens in case of promotions, because they are not well suited to model the nonlinear behaviors of the sales process. In ...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2009
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-009-0161-1